The lonely hearts club will be raging on the Internet this weekend.
If you’re worried that going on dating sites and apps on Valentine’s Day is a faux pas, then let these statistics assuage your fears and enable your swiping.
The leading purveyors of digital courtship confirm that, for the most part, Valentine’s Day sees a spike in user activity.
(On JDate, instant messaging has gone up 150% on the holiday).
See what happens on your favorite site under the pressure of Cupid’s arrow.
OKCupid Considering that the site’s mascot is the symbol of Valentine’s Day, it shouldn’t be a surprise users celebrate accordingly.
This week traditionally garners a 5% gain in the number of users who log in and an approximate 10% gain in messages.
JDate & Christian Mingle “This is without a doubt our busiest time of year,” Laura Seldon, the managing editor JDate and Christian Mingle parent company Spark Networks, says.
After looking at statistics on Valentine’s Day compared with a four-week average from mid-October, she found: JDate’s page views increased by 50%, its unique visitors surged up 100%, and user interaction spiked a whopping 150%. But a spokesperson says that this particular Valentine’s Day weekend will be particularly active, thanks to President’s Day making it a double holiday weekend.
Christian Mingle also experienced increases of 50% for page views and visitors and 30% in user interaction. On Monday, it expects a 20% spike in communication compared to last week. In 2014, Coffee Meets Bagel experienced a 62% jump in mobile sign ups versus the same day the week before.
“We are very happy to see is that the spike in activity is not just passive browsing,” Seldon says, adding that activity picks up even more on the 15th when users look to reignite their love lives. Coffee Meets Bagel February is usually a slow month for the dating site, primarily because of the large spike January brings. Hinge User activity on the dating app doesn’t spike or drop on the holiday.
“From what we’ve noticed, our users don’t obsess about Valentine’s day,” marketing director Karen Fein tell TIME.