Chat Wallpaper is also known as Chat Theme or Chat Background.
This serves as an enticement for others in their social circle to send over a red envelope - containing money or redeemable vouchers - as this is required to make the picture clearly viewable.
We Chat ran an hourlong trial of its newly upgraded red packet programme on Tuesday afternoon and over 18 million users joined in and uploaded photos, according to Everyone I know was talking about We Chat’s red envelope photo topic,” said Liu Chunchun, a clerk based in the city of Shenzhen in southern Guangdong province.
“One of my friends earned dozens of red envelopes for her photo.
She wrote an enticing caption that read ‘Come to see my secret honey’.
But actually, it was just a photo of her cat.” The service will officially go live on February 7, or Chinese New Year’s Eve, We Chat said.