Online dating is now a part of everyday life for millions of people.It is the largest single way in which relationships start in the UK today.Online dating businesses serve the public when they are looking for new relationships, romance, love and the possibility of a new and lasting partnership.The ODA was set up in 2013 by a number of industry players who saw the need for the industry to step up and take responsibility for setting and maintaining standards.The Association will have an important and traditional role as a trade body – ensuring the sector is properly represented so that it has a stronger voice with Government, regulators, the media, financial service providers, social networks and others.According to our latest research, from the year 2031 it’ll be more likely that you’ll meet a partner online than offline – in fact just over half of relationships will have started on the web.Our report shows that 38% of us will be meeting the love of our lives via an online dating or matchmaking service and a further 12% will have their first meeting through other types of website.
Over the past decade, internet access in the UK for 18-64 year-olds has more than doubled – but an increase in smartphone usage helps too.Users are able to review and communicate with their matches at anytime, from anywhere. In fact, our research shows that two thirds of people in the UK would use online dating if they became single in the future.More than half of online daters (52%) now use a smartphone to interact with their online dating service, and one in three use a tablet computer. We understand that it can sometimes be difficult to meet people outside of your social circles and work colleagues.Online dating gives you the opportunity to meet someone completely new.Our report reveals that the number of relationships starting between colleagues and close friends has dropped from 18% to 12% since 2007.Our Marketing Director, Romain Bertrand, said: ‘In the decades to come, online dating will not only be an efficient way to meet a partner, but will be by far and away the most common way that couples meet and initially communicate.One of the most significant developments we’ve seen at e Harmony is a substantial increase in the number of people who access our site on a smartphone or tablet device, which now stands at about half of all our members.’ To find out more, you can download the full report here, Has the internet helped you build new relationships? This statistic illustrates the findings of a survey on the exposure to online dating site and app advertisements exposure in the United Kingdom (UK) in June 2017, by age group.During the survey period, it was found that ranked first across all age groups.Furthermore, it could be seen that there existed a considerable gap between the leading online sites, and Eharmony, and the remaining ones.This statistic illustrates the findings of a survey on the preferred locations for using online dating sites in the United Kingdom (UK) in June 2017.