Finding your soulmate isn’t always easy, but a new Jewish dating app would have us believe that true love could be just a swipe away.
Users search for potential partners by filtering for geographical location, sexual orientation and other criteria.
Photos of potential partners pop up on the screen (along with their short bio and Facebook-generated mutual friends and interests), and the user swipes to the right if they are interested in the person, or left if they aren’t.
(Selecting Jews to the right or the left apparently does not evoke Holocaust associations for this younger generation.) If two users end up swiping each other to the right, a chat box pops up enabling them to communicate.
Yarus believes that JSwipe appeals to the young people (average age 26) who are using it because of its mobile platform and streamlined experience.
“Young people today don’t have time to search listings or craft long profiles or messages,” he said. You only end up spending time on someone when there is a mutual interest.” Yarus is also certain that the fact that JSwipe offers free love—as in, there is no charge to use the app—is a significant contributor to its popularity.